What are the best social media platforms for crypto startups in 2025?
Some things never change, but some things do, and the world of cryptocurrency in 2025 is one that’s increasingly competitive. So which social media platforms should crypto startups focus their efforts on in 2025?
The top 5 are Twitter, Telegram, Discord, YouTube, and CoinMarketCap. But as always, things are evolving so here's a closer look at each platform for crypto marketing strategies.
How can platforms enhance engagement for crypto brands?
Twitter (X)
Monthly Visits: 4.5 billion
Twitter is still your best friend with its unique ability to create instant updates. The importance of engagement cannot be overstated, especially when it comes to joining trends and participating in discussions that could elevate your brand.
Telegram
Monthly Visits: 438.5 million
Telegram is a world apart from the rest as it fills a unique niche in community management. It’s built for partnerships, marketing, and growing a team in a secure environment.
Discord
Monthly Visits: 542.1 million
Discord is a must for gaming and NFT focused projects due to its channel structure. In an increasingly competitive marketplace, building a solid community is becoming more essential.
YouTube
Monthly Visits: 28.5 billion
YouTube is not just essential for marketing but also for analytics. The factors here are the ones that yield success as it has long term effects on your brand if done well.
CoinMarketCap
Monthly Visits: 141.1 million
CoinMarketCap is where tokens go to obtain visibility and credibility. It’s hard to argue against its ability to add more eyeballs to your project.
Monthly Visits: 1.6 billion
LinkedIn is still going strong for building and attracting capital and investment funds. But it’s also about increasing credibility with your potential backers.
How does blockchain analytics play a role for social media?
Risk Management & Compliance
Blockchain analytics is helpful for companies needing to manage financial crime. Compliance is no longer a suggestion but a requirement.
Data-Driven Insights
Feeling lost? Blockchain analytics can help companies deliver content much more effectively. Companies can leverage its data gathering capabilities to analyze transaction patterns and user engagement.
Community Trust & Transparency
Brands can use blockchain analytics to clear the road of suspicious transactions. Being transparent can also help build trust.
Real-Time Monitoring & Response
Brands can leverage these tools to monitor transactions in real-time and quickly respond to any issues or concerns raised on social media.
Targeted Content & Engagement
Brands can analyze user interactions and tailor their content to address their specific needs as necessary.
Are there ethical issues in using TikTok for crypto marketing?
Marketing Potential
It’s understandable why brands are turning to TikTok as its popularity continues to grow, especially among younger generations.
Educational Content & Engagement
The best way for brands to get noticed on TikTok is through informative content, as it helps demystify complex concepts.
Ethical Concerns
TikTok is not without its problems ethically, especially concerning its data collection practices.
Regulatory Challenges
TikTok also requires a registered company with approved regulatory bodies like FinCEN in the US and FINTRAC in Canada to join its crypto beta program.
What are some benefits of freelancing on blockchain?
Lower Fees & Enhanced Efficiency
Freelancers are able to save on transaction fees because blockchain works to reduce the need for intermediaries.
Transparency & Trust
Blockchain technology helps ensure secure and transparent payment processes.
Streamlined Payments and Contract Enforcement
Smart contracts help automate contract enforcement to eliminate the middleman.
Global Access and New Opportunities
Blockchain enables freelancers to reach clients worldwide.
Security & Privacy
Blockchain protects against fraud and data theft, providing pseudonymous transactions.
Flexibility & Cost Efficiency
Freelancers work on a project or hourly basis, eliminating overhead costs associated with full-time employees.
Skill Development & Innovation
Blockchain integration encourages skill development in blockchain programming and data analytics.
Should a crypto project look to emerging social media platforms?
Established Platforms
For crypto marketing in 2025, established platforms still reign supreme. Twitter is ideal for real-time updates whereas Linkedin is great for networking and attracting investors.
Emerging Platforms
Increasingly, TikTok’s popularity will grow, especially for the very young.
Summary
Using both factors can amplify visibility and engagement.
